While most pages on our shopping cart are dynamically generated, the application uses a set of URL rewrite rules to make those URLs appear static. Each page gets a unique URL that contains the product name. This helps increase the chances that the page will be indexed, and puts human-readable keywords right in the URL For example, instead of:


http://www.yourstore.com/showproduct.aspx?productid=4

Customers (and web crawlers) will see:

http://www.yourstore.com/p-4-your-product-name.aspx

Meta Tags

Every page in our shopping cart software can be given a title, meta description, and keywords. You have the option of either setting up unique meta information for every product, entity, and topic page, or of setting default meta values that will be used across the site.

To set that default information, simply populate the following AppConfigs:


- SE_MetaDescription
- SE_MetaKeywords
- SE_MetaTitle

If that is all you do, then every page will use the values you entered above (with the exception of titles, which are taken from product/entity names by default). If, however, you'd like to customize the meta information for each page, those tags can be set individually as shown below:

Defaults
The software has rules for what title information to set if none is entered by the store admin (see below for how to customize what is used instead). The defaults are:


- Product pages use the store name (set in the StoreName AppConfig) plus the product name
- Entity pages use the store name plus the entity name
- Topic pages use the topic name

Product Pages
Each product can have its own meta information, which is entered on the 'Search Engine' tab in Product Manager:

Entities
Like products, entities get their own meta information from the data in the 'Search Engine' tab:

Topics
Topic pages can have their own meta information as well:

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